Facebook Wants To Know: Do You Like Me? Do You Really Like Me?

Huffington Post - Matthew Gomez used to check Facebook at least once an hour. Now, a year later, he’s down to once a day. He's been turned off by a News Feed jammed with more ads and fewer stories that matter to him. “It stopped being this social media outlet where I could get everything,” he explains. “Instead of getting what’s of interest to me, [Facebook] has enabled a lot of things that are completely irrelevant to me into my usual feed.” It’s people like Gomez that Facebook hopes to understand better -- and win back -- through a new research endeavor launching Friday that will focus primarily on how we feel about the stories and ads in our News Feed. The social network regularly polls its members about their Facebook experience. Yet for the first time in the company’s history, Facebook will track how peoples’ attitudes toward the site evolve over time. Instead of getting a snapshot, the 10,000 people in Facebook’s first “f