Business Insider - Â There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that ad spend. However, BIA/Kelsey and other sources now believe native will account for an even larger share of spend. In-stream native ads look, feel, and function seamlessly across mobile and PC, which is precisely what brands want, as they seek to build cross-device campaigns. Mobile ad spend was up 83% last year, to $8.9 billion globally Facebook ads in the News Feed achieve 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar, according to an AdRoll analysis of ad impressions traded through FBX, Facebook's ad exchange. We believe image- and video-sharing networks such as Pinterest, Vine, and Snapchat will soon be offering the most effective types of native ads.
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