Business Insider - Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Facebook Simplifies Its Ad Buying And Reporting Tools (Facebook)Facebook just introduced a new, streamlined version of its ad buying platform. The new format is clearly meant to look results-driven, and asks advertisers one simple question, what's your advertising objective?  Marketers can select from a few results categories that will act as starting points in creating their Facebook ad campaigns. Examples include: Clicks to website Website conversions Page likes App installs Marketers will be able to specify where they want their ads placed (i.e. mobile, News Feed, right rail). Facebook also updated their Ad Manager tool to allow marketers to track campaign results. Ideally, this streamlined, assisted ad buying platform will help bring buyers into
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